Abstract

The Essar Group, an India-based multinational conglomerate, launched new talent retention initiatives in March 2011, with the intention of retaining talented employees. The need for framing the new retention strategies arose because employees were leaving the organization for opportunities which were actually available within the Essar Group. ‘New Lateral Moves’ and ‘True Calling’ were the two retention strategies through which talents of the organization would be groomed internally and the areas in which the employees were interested and experienced would be determined and jobs assigned to them accordingly. The case is meant for MBA/MS level students as part of their Human Resource Management curriculum.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To understand the issues and challenges of managing and retaining talent.
• To discuss the importance of Retention Strategies in an organization.
• To analyze the ‘New Moves’ initiative adopted by the Essar Group for talent retention.
• To discuss what strategies companies can adopt in order to retain talent.

Keywords

Talent Retention , Talent management, Talent acquisition, Aon Hewitt’s Engagement Model, HR strategy, Corporate strategy, Business Strategy, Training and Development, Career Mapping, Retention Strategies, Next Moves, Lateral Moves, True Calling, Attrition, Global HRM, Learning Management System, Coaching, Mentoring, Essar