Abstract

The case examines Cisco’s innovative business model, which was based on a networked supply chain. This type of supply chain made the exchange of information between customers, suppliers, service partners and employees faster and easier. The case gives a detailed account of Cisco Connection Online (CCO), Cisco’s e-business site. The case also examines Cisco’s excess inventory problem and the steps taken by Cisco to overcome this problem.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Using networking techniques to link shareholders.

Keywords

Cisco, business model, networked supply chain, information, customers, suppliers, service partners, employees , Cisco Connection Online, CCO, e-business, inventory