Abstract

This case discusses in detail the leadership qualities of Larry Ellison (Ellison) and his contribution to the Information Technology (IT) industry. It elucidates the entrepreneurial and managerial skills of Ellison. The case also details Ellison’s contributions to strengthen the product development, marketing and human resources management at Oracle Corporation. Finally, the case critically examines the negative side of Ellison’s leadership and management style.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Leadership qualities of Larry Ellison.

Keywords

Leadership, qualities, Larry Ellison, Ellison, Information Technology, IT, entrepreneurial, managerial skills, strengthen, product development, marketing, human resources management, Oracle Corporation, negative side, leadership, management style