Abstract

This case discusses the leadership and entrepreneurial styles of two of the most ‘unusual’ business personalities the global corporate world has ever seen, Southwest Airlines’ Herbert D Kelleher and Virgin Group’s Richard Branson. The two leaders, though extremely different in their approach towards business, had a few traits in common. They both believed in having fun and paying attention to employees. The case explores the entrepreneurial and leadership attributes of both these leaders and attempts to bring out the similarities between them.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• The ethical dimensions of leadership and entrepreneurship.

Keywords

leadership, entrepreneurial styles, unusual, personalities, corporate world, Southwest Airlines, Herbert D Kelleher, Virgin Group, Richard Branson, paying attention, employees, entrepreneurial, leadership