Abstract

The case presents the innovative approach used by Saumya Vardhan (Vardhan) to identify an unchartered business area and her venturing to flag off a relatively new concept of an online prayer and ritual portal. The case captures how Vardhan identified the potential hot-spot and went ahead with implementing the idea. It gives a glimpse into the way ShubjPuja.com operates. With its catchy caption, “Connecting to God in one click”, ShubhPuja.com enjoyed early success. The case presents a balanced platter of all the ingredients of an entrepreneurial venture viz. vision, innovation, risk attitude, execution, and uncertainties.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Is designed to bring out the role of out-of-the-box thinking and identifying the blue-oceans as an essential characteristic of entrepreneurs
• Elaborates Saumya Vardhan’s initiative of www.ShubhPuja.com, in what till then was a largely unchartered area

Keywords

Saumya Vardhan, Shubhpuja, Hinduism, Astrology, Religious rituals, Ceremonies, Indian culture, Traditions, Hindu religious services, Vaastu, Pundits, Astrologers