L'Oreal's Global Branding Strategy

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Details
Case Code:

MKTA020

Case Length:

14

Period:

Pub Date:

2005

Teaching Note:

NO

Price (Rs):

400

Organization:

Advertising & Promotion

Industry:

Consumer Marketing

Country:

Global

Themes:

Corporate Strategy,Brand Strategy, Branding Strategy, Market Analysis

Abstract

0

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • 0
Keywords

L'Oreal, Branding, Global Branding Strategy, International marketing, Cosmetics branding, Cosmetics marketing

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