Abstract

The case ‘Tanishq’s success story’ is intended to give a detailed insight into the reasons behind the success of the Tanishq venture. The branded Jewellery line from Titan Industries was not very successful when launched in 1995. The case examines in details the measures adopted by the company to correct its mistakes.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Product designing and distribution in the branded jewellery business.

Keywords

Tanishq, success story, Tanishq, branded Jewellery, Titan Industries, 1995, measures, adopted, mistakes