Abstract

This case study is about a regional player in the toy industry in India. While the company was doing well in the market in which it was operating, the CEO of the company Pramod was not too happy with the unstable sales trend. He wanted to identify the factors that would help increase toy sales in the coming years by analyzing the past sales data.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• To understand the use of a multiple regression model in business applications.
• To discuss the responsiveness of the factors that affect the sales of the company through a regression model.

Keywords

Multiple Regression, Business Research, Regression Model, Toy Industry, Goodness of Fit, Factor Affecting Sales, Dependent Variable, Independent Variables, Marketing Research, Tiny Toddlers, Mattel, Lego