Starbucks: Back to Basics? (French)
Details
Case Code:
OFBSTR307
Case Length:
18
Period:
Pub Date:
2009
Teaching Note:
YES
Price (Rs):
400
Organization:
Starbucks Corporation
Industry:
Foodservice
Country:
US
Themes:
Leadership & Values,Turnaround Strategy
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Globalization, Entry and expansion strategies, Competition, Turnaround Strategy, Cannibalization, Gourmet coffee industry, The Starbucks experience, Transformational Agenda, Retail Management, Strategic Management, Managing in hard times, Luxury brands and recessions
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