Tesco Perd-Elle Du Terrain Au Royaume-Uni? (French)

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Details
Case Code:

OFBSTR421

Case Length:

19

Period:

Pub Date:

2013

Teaching Note:

NO

Price (Rs):

600

Organization:

Tesco Plc..

Industry:

Retailing

Country:

UK

Themes:

Corporate Strategy,Strategic Planning

Abstract

Learning Objectives

The case is structured to achieve the following Learning Objectives:

Keywords

Tesco, UK, retail, recession, hard discounters, Philip Clarke, revival, Terry Leahy, product strategy, customer service, same store sales

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