Abstract

Learning Objectives

The case is structured to achieve the following Learning Objectives:

Keywords

Sony Corporation, Organizational Restructuring, Reorganization, Silo Culture, Organization Structure, Howard Stringer, Cross-functional Teams, Organization Chart of Sony, Innovation, Leadership, Coordination among Product Divisions, Corporate Communication, Corporate Culture, Connect, Empowerment, Control Systems, Lack of Coordination, Networked Products & Services Group, New Consumer Products Group