Harry Potter : A Multi Billion Dollar Business (Spanish)
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Details
Case Code:
OLMKTG079
Case Length:
15
Period:
Pub Date:
2003
Teaching Note:
NO
Price (Rs):
500
Organization:
Vin & Spirit AB
Industry:
Food & Beverage
Country:
Global
Themes:
Brand Strategy ,Marketing Strategy, Advertising & Promotion
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Harry Potter, books, multi-billion, dollar, business, 21st century, creation, development, management, Harry Potter, brand, examined, marketing, promotional, Harry Potter, UK, US, Warner Brothers, brand, marketing property, J.K Rowling, protective, brand's image, diluted, future, business prospects