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Consumer Packaged Goods

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Consumer Packaged Goods Case Study | Consumer Research at Procter & Gamble: From Field Research to Agile Research Case Study | Industry Wise Case Studies Consumer Research at Procter & Gamble: From Field Research to Agile Research Available
Coca-Cola India`s Corporate Social Responsibility Strategy
Mr. Clean Car Wash: Procter & Gamble's Foray into Services
Kraft`s Takeover of Cadbury
Unilever`s Acquisition of TIGI
Orient Marketing Pvt. Ltd: A Case Study in Business Communication
Greenpeace, Nestlé and the Palm Oil Controversy: Social Media Driving Change? (Abridged) Available
Greenpeace, Nestlé and the Palm Oil Controversy: Social Media Driving Change?
Digital Strategy of Procter & Gamble: Becoming More Agile and Efficient
Indra Nooyi: A Transcultural Leader Available
Irene Rosenfeld: Setting New Directions for Kraft Foods
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
Catch-22 for Kellogg's?
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
Coca-Cola "Open Happiness" Campaign
Kraft Foods’ Mobile Marketing Strategy
Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
Axe Detailer: Initiating a Change in Men`s Showering Behavior
Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead
Cadbury Dairy Milk`s Advertising Campaigns in India Available
Influencing Consumer Purchase Decisions: Campbell Soup’s Tryst with Neuromarketing
Rebranding Pepsi in the US
Pepsi Forays into Apparel and Fashion Business in India

 
 

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