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ICMR Case Studies in Books and Other Publications

Page 1

Name of  the Book

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Case Title

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Cases in Strategic Management: An Integrated Approach, 9th Edition Charles W. L. Hill, Gareth R. Jones Cengage Learning, Inc./Nelson Education Ltd. ISBN-10: 0538752300, ISBN-13: 9780538752305
Pages: 440
Tata Motors' Acquisition of Jaguar and Land Rover Indu P., Vivek Gupta
Strategy: Process, Content, Context 4e Bob de Wit and Ron Meyer Cengage Learning EMEA - HP's Strategy and Operations under Carly Fiorina and Mark Hurd Smitha Moganty, Shirisha Regani, and S.S George -
International Marketing, 3rd edition Pervez Ghauri and Philip Cateora McGraw- Hill Education, U.K - FedEx Vs. UPS- Competing with Contrasting Strategies in China Vivek Gupta -
L'Oreal: Building a Global Cosmetic Brand V. Sarvani, A. Mukund
Tetra Pak's Packaging Innovations V. Sarvani, A. Mukund
Apple's Inc's iPhone Maintain its initial Momentum Hadiya Faheem, Debapratim Purkayastha
UGG Boots: Australian Generic Product to Global Luxury Brand Syeda Maseeha, Indu P and Debapratim Purkayastha
Multinational Management, Edition 5 Cullen/Parboteeah Cengage Learning, Inc./Nelson Education Ltd. ISBN: 9781439080658 (1439080658) Tata Motors and Fiat Auto: Joining Forces Namratha V.Prasad, Sachin Govind and S.S.George -
Strategic Information Systems Management 1e Kevin Grant, Ray Hackney and David Edgar Cengage Learning EMEA ISBN-13: 9781408007938 /
ISBN-10: 1408007932
Knowledge Sharing Initiatives at the World Bank - Creating a Knowledge Bank Shirisha Regani, Sanjib Dutta,
Business Ethics and Corporate Social Responsibility Paul Griseri, Nina Seppala Cengage Learning EMEA - Lifebuoy 'Swasthya Chetna': Unilever's Social Marketing Campaign Debapratim Purkayastha, Rajiv Fernando
Ikea's Social and Environmental Responsibility Initiatives Komal Chary, Vivek Gupta
Strategic Management Formulation, Implementation, & Control, 12e Pearce & Robinson McGraw-Hill / Irwin - MTV Networks: The Arabian Challenge Debapratim Purkayastha

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