|
Name of the Book |
Author (s) |
Publisher & Year/Month of Publication |
Pages |
Case
Title |
Case
Author (s) |
Cover Page |
| Foundations of Marketing (8th Edition) |
Dale Beckman, John Rigby |
Thomson Nelson, Canada, February 2003 |
672 |
Kellogg's Indian Experience |
A. Mukund |
 |
| Strategic Management (6th Edition)
|
Hitt, Ireland, Hoskisson |
Thomson South-Western, USA, Early 2004 |
1000 |
The Fall of Daewoo Motors |
D. Sirisha, Vivek Gupta |
 |
| The McDonald's 'Beef Fries' Controversy |
A. Mukund |
| Sun Life Financial Services |
K. Subhadra, A. Mukund |
|
Principles of Supply Chain Management: A Balanced Approach (1st Edition) |
Joel Wisner, Keong Leong, Keah Choon Tan |
Thomson South-Western, USA, Early 2004/td>
| 600 |
Cisco Systems: The Supply Chain Story |
A. Mukund, K. Subhadra |
 |
| Strategies for E-Business: Creating Value through Electronic &
Mobile Commerce (1st Edition) |
Dr. Tawfik Jelassi |
Financial Times/Prentice-Hall, UK, June 2004 |
- |
Google.com - The World's No. 1 Internet Search Engine |
V. Sarvani, A. Mukund |
 |
| Exploring Corporate Strategy (7th Edition) |
Richard Whittington, Gerry Johnson, Kevan Scholes |
Financial Times/Prentice-Hall, UK, Nov 2004 |
- |
Restructuring Sony |
Konakanchi Prashanth, Vivek Gupta |
 |
| Strategic Management |
Hitt, Ireland, Hoskisson, Rowe, Shepperd |
Thomson Nelson, Canada, Feb 2005 |
528 |
Wal - Mart's German Misadventure |
K.Subhadara and Sanjib Dutta |
 |
| The Business Environment: Text and Cases |
- |
Pearson Education Limited |
- |
The Economic Consequences of Population Aging |
Barnali Chakraborty, Sachin Govind, S.S.George |
|
