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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : ITSY019 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra


Internet Companies
Case Length : 18 Pages
Period : 1996-2002
Pub Date : 2003
Teaching Note : Not Available
Organization :
Industry : Information Technology
Countries : USA


The case examines the reasons for's, the California based Google Inc.'s Internet search engine, success. Google became the market leader leaving behind competitors like Netscape and AltaVista.

The case explains the contribution of Google's technological innovations and focus on user-friendliness to its popularity. Google's unique business model, which made it one of the rare dotcoms to earn profits, has been explained in detail.

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The case also provides details on various services and tools offered by Google to its corporate clients as well as Internet surfers. Finally, the case throws light on the problems faced by Google in 2003 and discusses their impact on its future prospects.


  Understand the concept of Internet search engines, the dynamics of the search engine market, and the circumstances that led to the development of the Google search engine.


  Page No.
The Most Preferred Search Engine  1
Background Note  2
Googles Technology: The Success Secret  3
Googles Business Model  6
Google Search Services  6
Googles Advertisement Programs  7
Google Makes Searching Easier  9
Surfing into the Future 10
Problems at the Search Engine Giant 11
Exhibits 14

Keywords:, California, Google Inc, Internet, search engine, market leader, Netscape, AltaVista, Google, technological innovations, user-friendliness, unique business model, rare dotcoms, earn profits, corporate clients, Internet surfers, problems, 2003. - The World's Number One Internet Search Engine - Next Page>>

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