- The World's Number One Internet Search Engine|IT and Systems|Case Study|Case Studies - The World's Number One Internet Search Engine

Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : ITSY019
Case Length : 18 Pages
Period : 1996-2002
Pub Date : 2003
Teaching Note :Not Available
Organization :
Industry : Information Technology Countries : USA

To download - The World's Number One Internet Search Engine case study (Case Code: ITSY019) click on the button below, and select the case from the list of available cases:

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra

IT & Systems Case Studies Collection
IT and Systems Short Case Studies
View Detailed Pricing Info
How to Order this Case

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

<< Previous

Excerpts Contd...

Google Makes Searching Easier

In mid-2000, Google took its first step in the direction of aggressive global expansion by announcing that its search engine would be available to users in 10 languages other than English. Now, users could conduct searches in Swedish, Finnish, French, German, Portuguese, Dutch, Norwegian, Italian, Spanish, and Danish.

In September 2000, Google increased the number of foreign languages to 14 by adding Japanese, traditional and simplified Chinese, and Korean as well.

The company also planned to support 15 more languages, including Hebrew, Greek, and Russian by end-2000...

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Surfing into the Future

Google's good fortunes continued in 2002. It was recognized as a 'Top Business Media Property' by BtoB, America's leading marketing publication. Google's inclusion in the Top ten rankings of the Media Power 50 made it the most preferred consumer brand online...

Problems at the Search Engine Giant

In spite of its growth, popularity and profitability, Google faced several problems in late 2002.

As competition from other search engines intensified, some of Google's corporate clients and website users objected strongly to its policies. The first sign of trouble can be traced to changes in Google's relationship with its long-time partner Yahoo. In 2001, Yahoo had signed a $ 7.1 million contract with Google. Under the contract Google agreed to provide Yahoo with exclusive web search results...


Exhibit I: Google - Awards and Recognition
Exhibit II: A Comparison of Various Search Engines
Exhibit III: Google - Web Search Services

Marketing Financial Products
ICMR Textbooks Collection

Case Studies in Finance Volume-IV

Case Volumes Collection

Case Studies in Finance Vol III

Case Studies in Finance Vol III
e-Book on Case Studies in Finance

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.