Economics of OnePlus

OnePlus was co-founded by Lau and Pei in December 2013. Previously, they had both worked at OPPO . While Lau was the Vice President of the company, Pei was the head of OPPO’s Global Marketing and e-Commerce division. In August 2013, Lau and Pei were at a café along with some of their colleagues from OPPO, when they noticed that they were all using iPhones even though they were working for a company making Android phones. The reasons each of them gave for not using an Android Phone were bad build quality, want of a good design, lack of intuitive software, etc. According to the group, Apple was the only company that cared about its products and there was no clear second-best product-focused smartphone manufacturer in the global smartphone market. They felt that manufacturers of Android-based smartphones were just concerned about market share as opposed to making the best products.... .