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Haier: A Reinventing Giant
EXCERPTS
GROWTH
In 1985, Qingdao General Refrigerator Factory entered into a joint venture with a leading appliance manufacturer in what was then West Germany – Liebherr Haushaltergäte (Liebherr) ,. Zhang then focused on making a highly advanced refrigerator with the German technology to which he had just gained access. He appointed people whose role was to ensure that the product was of good quality. By 1990, the company started to earn profits and diversified into other home appliances like air conditioners, microwaves, dryers, and washers... |
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INNOVATION AT HAIER
In the 1980s, Zhang focused on manufacturing quality products, where employees tracked quality and wages were directly linked to the work done. The 1990s saw Consumer Responsive Innovation based on the value chain concepts of Michael Porter...
REINVENTING HAIER INTO AN INTERNET FIRM
According to Zhang, a successful company was one which managed to reinvent itself in response to changing times. In the age of the internet, an era of disruption, traditional management models were being smashed to pieces...
LOOKING AHEAD
By 2015, Haier had more than 2000 self-managed teams, and many of them had created independent companies. Zhang, in an interview, said that size was not a protection against failure if the company was not able to fill every employee with vitality...
EXHIBITS
Exhibit I: A Brief Introduction to China
Exhibit II: Haier – Phases of Innovation
Exhibit III: The OEC Model at Haier
Exhibit IV: Corporate Culture and Core Values
Exhibit V: The Market Chain Based Business
Exhibit VI: The SBU System at Haier
Exhibit VII: Haier Group Consolidated Financial Summary
