Services Marketing

            

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Details


Textbook:
Pages : 536; Paperback;
210 X 275 mm approx.

Workbook:
Pages : 283; Paperback;
210 X 275 mm approx.

Chapter Code : SMC18

Pricing


Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Shipping & Handling Charges: Rs. 100 per book;
Books Available only in INDIA

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Please allow 5 to 10 days for delivery.


Services Marketing Textbook

Detail Table of Contents

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Internal Marketing : Overview

Internal marketing is a process in which organizations consider employees as internal customers and strive to satisfy their needs and requirements at work so that they, in turn, offer quality service to external customers.

Internal marketing plays an active role in retaining customers as well as employees, enhancing corporate image, implementing change management and ensuring the organization's success.

The major components that organizations need to include in the design of their internal marketing program are recruitment and selection; motivation and rewards; education and training; coordination; empowerment; communication and knowledge sharing.

For implementing an internal marketing program effectively, organizations need to recruit skilled and talented people, motivate them with rewards, achieve coordination among employees, empower them, encourage two-way communication and knowledge sharing through knowledge management.

Chapter 18 : Overview


Definition of Internal Marketing

The Role of Internal Marketing

Components of an Internal Marketing Program

Developing and Implementing an Internal Marketing Program

Recruitment and Selection

Motivation
Education and Training
Coordination
Empowerment
Rewards
Communication
Knowledge Sharing through Knowledge Management