Textbook:
Pages : 536;
Paperback;
210 X 275 mm approx.
Workbook:
Pages : 283; Paperback;
210 X 275 mm approx.
Chapter Code : SMC18
Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Shipping & Handling Charges: Rs. 100 per book;
Books Available only in INDIA
Internal marketing is a process in which organizations consider employees as internal customers and strive to satisfy their needs and requirements at work so that they, in turn, offer quality service to external customers. |
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Definition of Internal Marketing
The Role of Internal Marketing
Components of an Internal Marketing Program
Developing and Implementing an Internal Marketing Program
Recruitment and Selection
Motivation
Education and Training
Coordination
Empowerment
Rewards
Communication
Knowledge Sharing through Knowledge Management