Textbook:
Pages : 536;
Paperback;
210 X 275 mm approx.
Workbook:
Pages : 283; Paperback;
210 X 275 mm approx.
Chapter Code : SMC26
Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Shipping & Handling Charges: Rs. 100 per book;
Books Available only in INDIA
Telecom industry poses high entry and exit barriers. Telecom players need to invest heavily on equipment, cables and other assets and technology and they have to wait for years to obtain return on their investment. The market for telecom industry can be divided into individual, corporate, rural and urban segments.
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Telecom Industry
Characteristics of Telecom Industry
Market Segmentation
Marketing Strategy
Marketing Mix
Product/Service
Price
Place
Promotion
People
Physical Evidence
Process
Recent Trends in Telecom Industry
Technology
Globalization
Future of Telecom Industry in India