Textbook:
Pages : 536;
Paperback;
210 X 275 mm approx.
Workbook:
Pages : 283; Paperback;
210 X 275 mm approx.
Chapter Code : SMC24
Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Shipping & Handling Charges: Rs. 100 per book;
Books Available only in INDIA
The hotel industry is dependent on tourism and travel industries, and together they constitute the hospitality industry. The demand variation in the hotel industry depends on various factors like the economy, socio-political conditions, government regulations, business cycle, weather and seasonal changes, festivals etc. The hotel service is a perishable service with a fixed or limited supply. It is characterized by high investment and low variable costs.
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Marketers have to adopt the marketing mix elements to suit their marketing needs. For example, the product should carry more augmented services to differentiate itself from other service packages in the market.
Pricing, promotion, place, process, people and physical evidence, all have to be handled with discretion and innovativeness. The recent trends in the hotel industry owing to the technological developments and the changing demographics have had a major impact on the way hoteliers conduct their business. The Indian hotel industry has also come of age and is ready to set new standards in customer service.
Major Characteristics of Hotel Industry
Market Segmentation
Geographic Segmentation
Demographic Segmentation
Marketing Strategy
Marketing Mix
Product
Pricing
Place
Promotion
People
Physical Evidence
Process
Recent Trends in Hotel Industry
Hotel Industry in India