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Vol 1, Issue 02, May 2019
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Business Strategy
The case talks about the unique business model that helped Germany-based FlixMobility GmbH emerge as Europe’s leading mobility provider.
FlixMobility: Shaping the Future of Mobility
The case is about Sephora’s foray into Digital with customer facing technologies, use of concept stores and digital educational content for its customers.
Sephora’s Digital Journey
Talks about how Asian Paints Ltd. attained a leading position in the paints market by coming up with digital innovations in its operations and products.
Digital Innovation at Asian Paints
The deal which led to the creation of a global leader in the agrochemical industry grappled with various issues including Monsanto’s negative image and the possibility of a highly concentrated market.
Bayer’s Acquisition of Monsanto
Revolut a UK –based FinTech Company has evolved from an e-money services provider to a billion dollar digital-only bank unicorn by launching innovative products and services which helped it to connect with millennials better than traditional banks.
Revolut: Britain’s First Digital-only Bank Unicorn
The case talks about China-based Tujia.com (Tujia)’s strategies to establish itself in the home sharing and vacation rental market of China.
Tujia.com: Leader in China’s Home-Sharing Market
The case helps to understand the diversification strategy adopted by Paytm. Can Paytm’s diversification into Payments be seen as a right step toward becoming a vertically integrated financial services company?
Paytm’s Foray into Payments Banking
In July 2016, Unilever announced Connected 4 Growth (C4G) program aimed at increasing its penetration in fast-growing markets, advancing its portfolio through acquisitions and developing more channels to sell its products. The C4G program was expected to increase growth as well as profitability of the company. With C4G, Unilever aimed to achieve long-term sustainable shareholder value creation.
Restructuring Unilever
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