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Case Details

Case Code: BSTR576
Case Length: 18 Pages 
Period: 2016-2019    
Pub Date: 2019
Teaching Note: Not Available
Price: Rs.500
Organization : Unilever
Industry :FMCG
Countries : China
Themes: Organizational Restructuring/Corporate Restructuring/Competitive Advantage/Diversification/Digital Ecosystem/Portfolio Analysis/Organization Structure/
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Restructuring Unilever

 

ABSTRACT

 
The case “Restructuring Unilever” examines the organizational restructuring program at Unilever, a leading FMCG conglomerate. In July 2016, Unilever announced the Connected 4 Growth (C4G) program that aimed to increase its penetration in fast-growing markets, advance its portfolio through acquisitions, and develop more channels through which to sell its products. The C4G program was expected to increase the company’s growth as well as profitability. With C4G, Unilever aimed to achieve long-term sustainable shareholder value creation.

The case discusses the C4G program and its different components in detail. It also analyzes the implementation of the C4G program, the benefits of the program, and Unilever’s failed attempt to move corporate headquarters to the Netherlands. The case ends with a discussion on the future strategies of Unilever under its new CEO, Alan Jope.

 
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Issues

The case is structured to achieve the following teaching objectives:
  • Understand the changing dynamics of the global FMCG industry.
  • Critically analyze the C4G program.
  • Examine the strategies adopted by Unilever to implement the C4G program.
  • Evaluate the efficacy of the measures adopted by Unilever to improve the financial performance of the company.
  • Examine the future strategy of Unilever.
Contents
INTRODUCTION
ABOUT UNILEVER
THE CONNECTED 4 GROWTH (C4G) STRATEGY
IMPLEMENTING C4G
BENEFITS OF C4G AND A FAILED ATTEMPT TO MOVE CORP. HQ
UNILEVER UNDER ALAN JOPE: THE ROAD AHEAD
EXHIBITS

Keywords

Organizational restructuring, Corporate Restructuring, Connected 4 Growth program, FMCG Industry, Competitive Advantage, Acquisition, Diversification, Digital Ecosystem, Kraft Heinz, Product Portfolio, Local Teams, Portfolio Analysis, e-commerce, Organization Structure, Unilever

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