Restructuring Unilever
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Case Code: BSTR576 Case Length: 18 Pages Period: 2016-2019 Pub Date: 2019 Teaching Note: Not Available |
Price: Rs.500 Organization: Unilever Industry: FMCG Countries: Europe Themes: Organizational Restructuring, Corporate Restructuring, Competitive Advantage, Diversification, Digital Ecosystem, Organization Structure |
Abstract Case Intro 1 Case Intro 2 Excerpts
About Unilever
The history of Unilever dated back to 1884 when William Hesketh Lever and his brother James Darcy Lever formed Lever & Co. The same year, they introduced Sunlight, a laundry soap that contained copra or pine kernel oil, which helped it lather more easily than traditional soaps made of animal fats. Sunlight was the world’s first packaged, branded laundry soap. In 1890, Lever & Co became a limited company – Lever Brothers Ltd. (Lever Brothers). Sunlight was a huge success and by the mid-1890s, Lever Brothers was selling nearly 40 000 tons of it a year in the UK. It also started selling the soap in Europe, America, and the British colonies. In 1894, Lever Brothers created an affordable new product – Lifebuoy soap. The same year, the company also became a public company...
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