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Case Details

Case Code: BSTR565
Case Length: 15 Pages 
Period: 2016-2018   
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization : Bayer AG
Industry :Agrochemical
Countries : Americas and Europe
Themes: Business Strategy/Merger & Acquisition
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

Bayer`s Acquisition of Monsanto

 

ABSTRACT

 
The case discusses the merger deal between Bayer and Monsanto. It describes how the merger led to the creation of a global leader in the agrochemical industry. It also covers the various issues that the deal had to grapple with including Monsanto’s negative image and the possibility of a highly concentrated market. The case also talks about how Bayer will benefit from Monsanto’s expertise in the seed market. Soon after the merger, the combined entity decided to concentrate on R&D and digital farming tools to retain its global leadership. The case then covers the challenges before Bayer including repayment of a high amount of debt and cultural integration with Monsanto.
 
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Issues

The case is structured to achieve the following teaching objectives:
  • To evaluate the impact of mega-mergers in a concentrated market
  • To understand the importance of cultural integration in mergers
  • To understand how synergies become a strong rationale for mergers
  • To analyze the impact of mergers on various stakeholders of the society
  • To examine rebuilding strategies after the mega-merger
Contents
INTRODUCTION
ABOUT BAYER GROUP
ABOUT THE MONSANTO COMPANY
THE DEAL
CHALLENGES AHEAD
EXHIBITS

Keywords

Cultures issues, Synergies, Concentrated market, Mergers and Acquisitions, Vertical merger, Challenges in M&A Rebranding strategies, Developing Business and Acquisition Plans, Bayer, Monsanto, , Financing M&A

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