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Back to Newsletter Vol 3, Issue 03, Aug 2021
IT & Operations
The case “Ashok Leyland: Using BI and AI in the Automotive Industry” discusses the digital transformation brought about by India-based multinational automotive company Ashok Leyland (Leyland) in the past decade (2010-2020). The case starts with a brief history of how Leyland grew to its stature of being one of the leading manufacturers of automobiles in India and across the world. It then provides details of how Leyland inculcated an information-led culture and adopted a user-friendly business intelligence (BI) tool. Having implemented digital solutions for improving efficiency and productivity, Leyland looked at how digital could play a role in generating new revenue models and profits. The case then discusses the varied features of Leyland’s shared IT (Information Technology) services platforms – Digital Marketplace and Digital Nxt that harnessed the latest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Machine Learning (ML), mobile and cloud technology. Can Venkatesh Natarajan (Natarajan), SVP-IT of Leyland, the key person who orchestrated the revolutionary changes in Leyland, continue to harness new technologies to win in the competitive automotive industry?

Ashok Leyland: Using BI and AI in the Automotive Industry
The case “Styched: Re-Thinking Fast Fashion through AI,” discusses in detail the D2C business model of India-based fast fashion startup Styched that sold merchandise that it created in collaboration with celebrities from all walks of life. The affordable fast fashion brand was targeted at youth. The company’s operational strategy of production on demand not only helped it maintain zero inventory and zero wastage, but also enabled it to be profitable from day one. The case takes an in-depth look into the technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Rapid Data Analysis adopted by Styched to streamline its various business processes. Can the innovative startup with technology at its core realize its vision of becoming the No. 1 affordable fast fashion brand globally?

Styched: Re-Thinking Fast Fashion through AI
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