ICMR Newsletter

E-Newsletter from

Vol 3, Issue 03, Aug 2021

Dear Reader,

We are happy to present the August 2021 edition of our e-newsletter – Just in! Case. In the Featured Case section, we present two cases: one on an FMCG major’s journey in putting sustainability at the core of its business strategy and the other on a banking major’s exit from its consumer business in India.

We provide information on our recently published cases and bestselling cases in Q1 FY22. In the Perspectives section, we speak to Gina Grandy, Professor of Strategy & Leadership and Dean, Hill and Levene Schools of Business, University of Regina, Canada, and Editor of the Case Research Journal published by The North American Case Research Association.

IBS CRC has won two awards in the 2021 E-PARCC Annual Teaching Case and Simulation Competition organized by The Program for the Advancement of Research on Conflict and Collaboration (PARCC) at the Syracuse University Maxwell School of Citizenship and Public Affairs, USA. One of our case studies was also a ‘Finalist’ in the 2021 Academy of Management Dark Side Case Competition.

We look forward to receiving feedback from you on this edition of Just in! Case.

Best Wishes!

IBS Case Research Center


Featured Case
Unilever’s Sustainable Living Plan: Putting Sustainability at The Center of Business Strategy
	The case describes how Unilever PLC (Unilever), a multinational corporation, integrated sustainability in its business strategy and
aimed to make sustainable living commonplace for billions of people globally.
Citigroup`s Exit from India: Restructuring or Failure to Scale Up?
	The case, set in 2021, discusses the exit of leading global bank Citigroup from its consumer business in India.
Citi’s plan to exit the consumer banking business, which it started way back in 1985 to become the largest foreign bank in India, marked the end of an era.