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Vol 3, Issue 03, Aug 2021
Leadership & Entrepreneurship
The case “‘Meesho’ – An Indian Social Commerce Platform Attains Unicorn Status” is about Meesho, an Indian social commerce platform. The start-up attained unicorn status within six years of its being launched. The case dwells upon the growth of social commerce using social media. Meesho’s social media e-commerce enabled small entrepreneurs to resell products that were featured on the website or on the Meesho app. The case also discusses the work-flow process of Meesho for the suppliers as well as the resellers. The case ends with resellers’ accolades for and analyst comments on the start-up and Meesho’s future plans. It remains to be seen whether Meesho will be able to achieve its social objective of empowering the masses and compete with the e-commerce giants.
‘Meesho’ - An Indian Social Commerce Platform Attains Unicorn Status
The case “Lijjat Papad: Balancing Lives and Livelihood of Workers during COVID-19 Pandemic” talks about the various initiatives taken by Shri Mahila Griha Udyog Lijjat Papad (SMGULP), a women driven cooperative enterprise, to ensure continuity in operations during the COVID-19 pandemic while at the same time protecting the lives of its employees. The case starts with a brief history of the organization. It then describes SMGULP’s operations and how the organization empowered its women. The case ends with its future plans which include diversifying its product portfolio, increasing exports, introducing automation in its manufacturing processes, and having its own outlets.
Lijjat Papad: Balancing Lives and Livelihood of Workers during COVID-19 Pandemic
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