`Meesho` - An Indian Social Commerce Platform Attains Unicorn Status

`Meesho` - An Indian Social Commerce Platform Attains Unicorn Status
Case Code: LDEN174
Case Length: 8 Pages
Period: 2015-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : -
Industry : Business & Consumer Services
Countries : India
Themes: Digital Marketing, Business Models , Digital Marketing, Entrepreneurship
`Meesho` - An Indian Social Commerce Platform Attains Unicorn Status
Abstract Case Intro 1 Case Intro 2 Excerpts


The case “‘Meesho’ – An Indian Social Commerce Platform Attains Unicorn Status” is about Meesho, an Indian social commerce platform. The start-up attained unicorn status within six years of its being launched. The case dwells upon the growth of social commerce using social media. Meesho’s social media e-commerce enabled small entrepreneurs to resell products that were featured on the website or on the Meesho app. The case also discusses the work-flow process of Meesho for the suppliers as well as the resellers. The case ends with resellers’ accolades for and analyst comments on the start-up and Meesho’s future plans. It remains to be seen whether Meesho will be able to achieve its social objective of empowering the masses and compete with the e-commerce giants.


The case is structured to achieve the following teaching objectives:

  • Understand the four-stage growth model of entrepreneurship.
  • Understand the importance of a business model in entrepreneurship.
  • Evaluate the concept of social commerce in Digital Marketing.



Meesho; social commerce; digital marketing; unicorn; social media; ecommerce; resellers; women entrepreneurs; business models

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