`Meesho` - An Indian Social Commerce Platform Attains Unicorn Status

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: LDEN174
Case Length: 8 Pages
Period: 2015-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : -
Industry : Business & Consumer Services
Countries : India
Themes: Digital Marketing, Business Models , Digital Marketing, Entrepreneurship
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


On April 5, 2021, Meesho, a social commerce platform headquartered in Bengaluru, India (Refer to Figure I for Meesho’s logo), announced that the company had joined the unicorn club . The company achieved unicorn status after raising US$ 300 million in a funding round led by SoftBank Group Corp. of Japan. The existing investors of Meesho – Prosus Ventures, Shunwei Capital, Knollwood Investment, Facebook, and Venture Highway also participated in the funding round. With the latest round of funding, Meesho’s valuation rose to US$ 2.1 billion and it became the fifth startup in India to join the unicorn club in 2021. Munish Varma, Managing Partner, SoftBank Investment Advisors, said, “Globally, SoftBank has always been excited to back founders that provide unique solutions for the local market..

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