`Meesho` - An Indian Social Commerce Platform Attains Unicorn Status

Case Code: LDEN174
Case Length: 8 Pages
Period: 2015-2021
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization : -
Industry : Business & Consumer Services
Countries : India
Themes: Digital Marketing, Business Models , Digital Marketing, Entrepreneurship
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


Meesho was founded by Sanjeev Barnwal and Aatrey in December 2015 in Bengaluru, India. The word ‘Meesho’ was short for ‘meri shop’ which meant ‘my shop’ in the Hindi language. The primary objective of the startup was to help small shop owners and individuals without any shops to market their products online. Small businesses were unable to access the capital required to start their own shops even though they wanted one. Aatrey said, “For every small shop that you see there are 99 other people who always wanted to start a store but just never could get capital. India is not such a rich country. Most people do not have access to capital. These people who never had the opportunity to start a store came onto our platform and became entrepreneurs for the first time, because we do not need them to invest any money in working capital or setting up an offline shop.” ..

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