`Meesho` - An Indian Social Commerce Platform Attains Unicorn Status
| Case Code: LDEN174 Case Length: 8 Pages Period: 2015-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : - Industry : Business & Consumer Services Countries : India Themes: Digital Marketing, Business Models , Digital Marketing, Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
Meesho was founded by Sanjeev Barnwal and Aatrey in December 2015 in Bengaluru, India. The word ‘Meesho’ was short for ‘meri shop’ which meant ‘my shop’ in the Hindi language. The primary objective of the startup was to help small shop owners and individuals without any shops to market their products online. Small businesses were unable to access the capital required to start their own shops even though they wanted one. Aatrey said, “For every small shop that you see there are 99 other people who always wanted to start a store but just never could get capital. India is not such a rich country. Most people do not have access to capital. These people who never had the opportunity to start a store came onto our platform and became entrepreneurs for the first time, because we do not need them to invest any money in working capital or setting up an offline shop.” ..
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