Vol 4, Issue 02, May 2022
Icmrindia.org
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Our Bestselling Cases 2022
Yahoo! Acquires Rockmelt
BenevolentAI - Using AI to Disrupt Traditional Drug Discovery Process
Snapchat Turns down Facebookâs Acquisition Offer
Eveready's LED Lantern: Overstretching Its Core Competency?
Frontier Airlines
After the Breakup: The Troubled Alliance Between Volkswagen and Suzuki
Indian Automobile Industry: Is It Going to Be the 'Global Small Car Hub'?
Internal Branding and HRM at Virgin
Automattic: Building Virtual Teams and Happy Tools
Netflix: Leveraging Big Data to Predict Entertainment Hits
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Lyft vs Uber: Is Lyft Being 'Woke' Enough to Beat Uber?
Digital Marketing at Nike: From Communication to Dialogue
'Game of Thrones' TV Series: HBO's Integrated Marketing Strategy
Amway India - From Direct Selling to Omni Channel Business Strategy
