E-Newsletter from
Vol 3, Issue 01, Feb 2021

Dear Reader,

On the occasion of the #WorldCaseTeachingDay, we are happy to present the second anniversary issue of Just-in-Case! We provide information on our 2020 classic and bestselling cases. In 2020, IBS was the most successful Institute in terms of total number of worldwide bestselling cases, next only to Harvard Business School.

Our first Featured Case, “Elizabeth Holmes and the Rise and Fall of Theranos Inc.” covers the dark side of entrepreneurship where an entrepreneur is found to have built up a US$ 9 billion company on the foundation of lies and deceit. The second Featured Case talks about how Sistema Biobolsa, a social enterprise in Mexico addressed several challenges that small and marginal farmers in Mexico and across the world faced.

In the Perspectives section, we speak to Pierre Chandon, The L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD. We also present a talk by The Director of Case Research Center, Dr. Debapratim Purkayastha on Case Method for Teaching Excellence at the Indian Management Conclave in 2019.

We hope you enjoy reading the anniversary issue and look forward to receiving feedback from you.

Best wishes
Case Research Center, IBS Hyderabad

Featured Case
Elizabeth Holmes and the Rise and Fall of Theranos Inc.

The case reveals the dark truths about Theranos Inc. (Theranos), a US-based healthcare startup that offered blood testing for medical investigations using a
pinprick of blood from the finger. The case walks the student through Theranos’s growth based on alleged falsified claims and test results.
Sistema Biobolsa: Addressing Challenges of Climate Change, Sustainable Agriculture and Waste Management in Mexico
The case chronicles the innovation in bio-digester technology by Alex Eaton and Camilo Pages through a social enterprise in Mexico called ‘Sistema Biobolsa’.
It describes how the social entrepreneurs created an innovative new waste and resource management system that transformed animal waste into renewable energy.
What's New
Business Strategy Finance Marketing
IT & Operations Leadership & Entrepreneurship Human Resource Management
Our Worldwide Bestselling Cases - 2020 Perspectives
'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
BP: Putting Profits Before Safety?
Embedding Sustainability at Novo Nordisk: The Compassion vs Competitiveness Dilemma
Championing Sustainability and Responsible Capitalism: Paul Polman at Unilever
Corporate Entrepreneurship and Innovation at Google, Inc
Microsoft: Building a Collaborative Work Culture to Foster Innovation
Airbnb: A Disruptive Innovator
Algorithms to Style People: Stitch Fix Applies Data to Fashion
Amazon's Big Data Strategy
Ashley Madison Hacking: The Dark Web Gets Even Darker
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Digital Marketing at Nike: From Communication to Dialogue
Disney Enters Streaming Space: Can It Disrupt the Disruptor?
IKEA's Social Media Listening & Monitoring Initiatives
Netflix: Leveraging Big Data to Predict Entertainment Hits
Tesco's Supply Chain Management Practices
Zara: Future Ready?
Domino's Pizza: Business Continuity Strategy During the Covid-19 Pandemic
More Bestselling Cases
Our Classic Cases -2020
The Body Shop: Social Responsibility or Sustained Greenwashing?
IKEA's Innovative Human Resource Management Practices and Work Culture
ERP Implementation Failure at Hershey Foods Corporation
ERP Implementation Failure at HP
Knowledge Management Initiatives at IBM
McKinsey's Knowledge Management Practices
Knowledge Management Practices at Toyota Motors
Pierre Chandon
The L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD
Director of the INSEAD Sorbonne University Behavioral Lab
Purkayastha on Case Method for Teaching Excellence at the Indian Management Conclave in 2019
Alumni Speak
In the News  
Prof. Debapratim Purkayastha was a speaker in a plenary session on Case Method and Case Writing at the 22nd Annual Convention of the Strategic Management Forum, on December 22, 2020 co-hosted by IIM Ranchi and Entrepreneurship Development Institute of India (EDII).
Prof. Purkayastha conducted a Paper Development Workshop on Case Method and Case Writing at the Academy of International Business (AIB- India) Conference, on December 21, 2020.
Prof. Purkayastha conducted a Case Method, Case Teaching  and Case Learning workshop at D.A.V. School of Business Management, Bhubaneswar, on December 12, 2020.

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