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Vol 3, Issue 02, May 2021

Dear Reader,

The doyen of case research and teaching is no longer with us. Prof (Dr) Debapratim Purkayastha passed away due to COVID-19 on May 07, 2021. In this edition of Just in! Case, we pay a tribute to the legend. Our Featured Case, SC Johnson and the Global Ocean Plastic Crisis, co-authored by Late Debapratim Purkayastha, has won the 2020 EFMD Case Award in the Corporate Social Responsibility category. In The Case Centre Awards and Competitions 2021, a case also co-authored by Late Debapratim Purkayastha has won the award in the Knowledge, Information and Communication Systems Management category.

We provide information on our new and bestselling cases in Q4 FY21. In the Perspectives section, we speak to Michael M. Goldman, President of the North American Case Research Association and Editor-in-Chief, Emerging Markets Case Studies, Emerald Publishing.

IBS CRC has won two awards in the EFMD Case Awards 2020. In addition to the win in the Corporate Social Responsibility category, it has also won the prize in the Family Business category. The case was co-authored by KBS Kumar and Indu Parepu.

We look forward to receiving feedback from you on this edition of Just in! Case.

A Tribute to a Legend
Prof (Dr) Debapratim Purkayastha
1976-2021
Featured Case
SC Johnson and the Global Ocean Plastic Crisis

The award-winning case discusses S. C. Johnson & Son, Inc.’s (SCJ) efforts to tackle the global crisis of plastic waste in oceans.
How could SCJ ensure that its commitment go far enough to drive change on the ground? What can SCJ do to capitalize on its commitment and encourage more consumers to use its “plastic positive” products?
What's New
Business Strategy Finance Marketing
IT & Operations Leadership & Entrepreneurship Human Resource Management
Bestselling Cases Perspectives
Internal Branding and HRM at Virgin
Digital Marketing at Nike: From Communication to Dialogue
Kevin Plank and the Rise of Under Armour
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Atom Bank: The 'Next Generation' Digital Challenger Bank in UK
'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
Apple and Conflict Minerals: Ethical Sourcing for Sustainability
Financing Drummond in Colombia: Is HSBC Risking Sustainability Goals?
Indian Automobile Industry: Is It Going to Be the 'Global Small Car Hub'?
More
Michael M. Goldman
Associate Professor, University of San Francisco
President, North American Case Research Association
Editor-in-Chief, Emerging Markets Case Studies, Emerald Publishing
In the News  

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