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Vol 1, Issue 02, May 2019
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The case is about the strategic alliance between US- based food and beverage company Starbucks Corporation and Switzerland-based food company Nestlé S.A., which gave Nestlé the perpetual rights to sell the packaged food products of Starbucks globally.
Nestlé and Starbucks Licensing Deal – A New brew in the Global Coffee market
This case discusses the campaign launched by Gillette, a safety razor and personal care brand of FMCG major P&G. The ad which was released in January 2019 was based on the theme ‘toxic masculinity’ that pushed men into resorting to sexual harassment and bullying.
Gillette’s ‘We Believe’ Ad: Challenging toxic masculinity?

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