Ban of Tobacco Ads by the Government of India




Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

Abstract

In early 2001, the Government of India (GoI), announced that it would table a bill banning tobacco companies from advertising their products and sponsoring sports and cultural events. The case 'Ban on Tobacco Ads by the Government of India' gives an overview of the issues that have been raised by this decision. The case brings to the fore both the ethical and commercial dimensions of such a ban.

It looks at international precedents to such bans and examines the correlation between cigarette advertising and consumption. The case is aimed at MBA/PGDBA students as part of the Business Ethics curriculum.

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Issuess

The case is structured to achieve the following teaching objectives:

  • Social Responsibility

Contents
Introduction
The Ayes'
The Nays'
The Haze

Keywords

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