The McDonald's 'Beef Fries' Controversy





Case Details Case Introduction 1 Case Introduction 2 Case Excerpts

Abstract

he case examines the controversy involving the global fast food major McDonald's, which was accused of wrongfully selling its French fries as 100% vegetarian products when they contained beef flavoring.It explores in detail the events that led to the controversy and the company's reactions to the allegations.

The case also discusses the eventual settlement of the lawsuit with the company paying damages to vegetarian groups and accepting that it had gone wrong.

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Issuess

The case is structured to achieve the following teaching objectives:

  • ┬áCorporate owning up responsibility for a mistake and making amends to those affected, Legal, ethical, social and moral implications of a decision taken by a company

Contents
A Controversy Erupts
Background Note
The Troubled History
The Beef Fries Controversy
The Aftermath
Exhibits

Keywords

Beef Fries,Walt Riker,McDonald, French fries, 100% vegetarian, beef, allegations, lawsuit, paying damages, vegetarian, cases, case study

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