Runner up in Social Entrepreneurship Track in the oikos Case Writing Competition 2018

Babban Gona's Agri-Franchising Model: Scaling up Challenges

Babban Gona's Agri-Franchising Model: Scaling up Challenges
Case Code: LDEN134
Case Length: 18 Pages
Period: 2012-2017
Pub Date: 2018
Teaching Note: Available
Price: Rs.500
Organization: Babban Gona
Industry: Agriculture Related Services
Countries: Nigeria
Themes: Social Entrepreneurship
Babban Gona's Agri-Franchising Model: Scaling up Challenges
Abstract Case Intro 1 Case Intro 2 Excerpts

Nigerian Economy

As of 2017, Nigeria was the largest economy in Africa with a GDP size of more than US$500 billion. The Nigerian economy grew at the rate of 7% between 2005 and 2014. The major portion of the GDP was contributed by the services sector (about 54%) followed by agriculture (about 24%) and industries (about 22%).

Nigeria was also the most populous country in Africa with a population of about 193.39 million in 2016. Of the total population, 43% was below the age of 14 years, and around 19.5% was in the age group of 15-24 years. So, about 62.5% of the total population was below 24 years, and about 50% of the population was below 20 years. Experts stated that the Nigerian economy was unable to generate enough employment opportunities for its young population and this had resulted in the high unemployment and underemployment rate. The unemployment rate increased from 7.8% in the first quarter of 2014 to 14.2% in the fourth quarter of 2016. Experts pointed out that about 40.54% % of youth in the age group of 15-34 were unemployed in Nigeria...

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