How Safe is the Future for Safe Water?

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Case Details Case Introduction 1 Case Excerpts

Abstract

Setting up a venture in an altogether new field of business is not an easy task. Doing a proper market survey to identify the product and find the gap in the present offerings requires a lot of effort. Once this work is done, one has to decide upon the plant location, layout, and finally the set up. The estimation of funds needed for capital and revenue expenditure, buying machinery, and other materials consumes a lot of time and energy...

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Issues

The case is structured to achieve the following teaching objectives:

  • Understand the challenges that an entrepreneur encounters while setting up a new business.
  • Discuss the types of costs associated with a business
  • Understand the concept of break even, margin of safety, and profitability.
  • Understand Price fixation due to change in sales and competition.
  • Understand Profitability Analysis
  • Decision making Dilemma

Contents
INTRODUCTION
NEED TO LOOK FOR NEW AVENUES
DISCOVERY OF PRODUCT
IDENTIFYING THE GAP
A BLESSING
PLANT SET-UP
THE CREW
THE NEW DAY
FIRST YEAR OPERATION
SECOND YEAR LEARNINGS
COMPLETING THIRD YEAR
WAY AHEAD
EXHIBITS

Keywords

Cost – Volume Profit Analysis,Break Even Point,Product Identification,Gap Identification,Profitability Analysis,Types of Costs,Entrepreneurship,Decision Making

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