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How Safe is the Future for Safe Water?
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Abstract
Setting up a venture in an altogether new field of business is not an easy task. Doing a proper market survey to identify the product and find the gap in the present offerings requires a lot of effort. Once this work is done, one has to decide upon the plant location, layout, and finally the set up. The estimation of funds needed for capital and revenue expenditure, buying machinery, and other materials consumes a lot of time and energy... |
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Issues
The case is structured to achieve the following teaching objectives:
- Understand the challenges that an entrepreneur encounters while setting up a new business.
- Discuss the types of costs associated with a business
- Understand the concept of break even, margin of safety, and profitability.
- Understand Price fixation due to change in sales and competition.
- Understand Profitability Analysis
- Decision making Dilemma
Keywords
Cost – Volume Profit Analysis,Break Even Point,Product Identification,Gap Identification,Profitability Analysis,Types of Costs,Entrepreneurship,Decision Making
