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Communication in a Crisis ICICI Bank
Background Note
ICICI Bank was founded in 1994 as a subsidiary of a leading financial institution in the private sector, the Industrial Credit and Investment Corporation of India Limited (ICICI). ICICI through its subsidiary, ICICI Bank, transformed itself from a developmental financial institution offering services such as project finance into a diversified financial services group offering an array of products and services directly as well as through subsidiaries and affiliates such as ICICI Bank. In 1999, ICICI became the first bank or financial institution from Asia barring Japan to be listed on the New York Stock Exchange. In 2000, ICICI and ICICI Bank merged, resulting in a large capital base and a large scale of operations. |
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Cars were priced high but were of inferior quality. In the 1980s, GOI changed its policy and tied up with the Japanese automobile company Suzuki to introduce an affordable small car in India. A joint venture between GOI and Suzuki, Maruti Udyog Limited (Maruti Suzuki India Limited), started manufacturing and selling the mini car ‘Maruti 800’in 1983........
