Marketing ‘Baahubali’: India’s Biggest Blockbuster




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BACKGROUND NOTE

The idea of making Baahubali took root in 2005 when Rajamouli’s father Prasad described certain individual characters like Sivagami, (the queen mother), Kattappa (the loyal slave), and Bhallala Deva (evil prince) to his son which were not part of any storyline. Though Rajamouli found the characters interesting, he felt there was no proper story. Meanwhile, the father-son duo brought these and other characters together and wove a story around them. The plot revolved around the fight for power in the fictional kingdom of Mahishmati between two brothers Baahubali and Bhallaladeva, played by Telugu film actors Prabhas Raju (Prabhas) and Rana Daggubati (Rana), respectively.

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