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‘Teach for Change’ Campaign: A Social Initiative to Improve Literacy Standards in India
EXCERPTS
‘TEACH FOR CHANGE’CAMPAIGN
The first phase of the campaign was launched in June 2014 in association with an English daily Deccan Chronicle . The objective of the ‘Teach for Change’ campaign was to improve the overall literacy standards in government schools. The idea was to help poor children get a better education, based on the belief that the financial position of a family should not decide the destiny of the child. (Refer to Exhibit II for the logo of the ‘Teach for Change’ campaign). The campaign’s vision was to provide “high quality primary education for all, regardless of their family’s income”. Indian actress and producer Lakshmi Manchu (Lakshmi), was appointed as the goodwill brand ambassador of the campaign. The first phase covered 10 government schools in different parts of Hyderabad.... |
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RESULTS
In September 2014, Chaitanya analyzed the progress of the campaign, and ascertained that students had shown commendable progress. By September 2014, the campaign adopted 7 schools and 70 volunteers taught English and communication skills part time....
LOOKING FORWARD
Owing to the success of the campaign, its organizers decided to spread the campaign to other metros in South India...
EXHIBITS
Exhibit I:School Enrolments and Learning Levels 2012 – State wise in India
Exhibit II: Logo of ‘Teach for Change’ Campaign
Exhibit III: Volunteers Teaching at Government Schools
Exhibit IV: Celebrities Promoting ‘Teach for Change’ Campaign
