Titan's Foray into Fragrances with SKINN




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INTRODUCTION

On September 16, 2013, India-based Titan Company Ltd. (Titan) , manufacturer of watches, jewelry, bags, and other accessories, launched a fragrance brand, ‘SKINN’, with a range of fine fragrances that widened the company’s portfolio in the personal lifestyle segment . The perfumes were made in Europe by top fragrance houses such as Firmenich and Givaudan . Six varieties of perfume were launched under the SKINN brand – three for men and three for women. The perfumes were available at INR 990 for 50ml and INR 1790 for 100ml. They were sold through select World of Titan stores, department stores, multi-brand outlets, and lifestyle and accessory stores across the country

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