Abstract

The case discusses the ‘Access to Electricity’ programs initiated by ABB as part of its Corporate Social Responsibility Activities in a few less developed parts of the world. The program was begun at Ngarambe, a village situated near the Selous Game Reserve in Tanzania. Here, the program was able to bring electricity to Ngarambe and besides, the electrification project helped in the economic and social development of the village while taking care of environmental concerns. ABB used the ‘Access to Electricity’ project as a learning experience and committed itself to undertaking more such corporate social responsibility activities with the long term aim of generating stable revenues.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Role of a company in bringing about sustainable development in an economically underdeveloped area.: Using corporate social responsibility activities to develop competencies.: Developing corporate social responsibilty activities into revenue generating ac

Keywords

Corporate Social Responsibility, ABB group, Triple Bottomline Approach, Organization for Economic Cooperation and Development (OECD), Business for Social Responsibility (BSR), "Access to Electricity", Selous Game Reserve, WWF, Electricite de France (EdF), United Nations Development Programme (UNDP), Sustainable Development, Regional Development, Least Developed Countries (LDCs), NGOs, Ngarambe