Abstract

The case discusses IKEA’s stand on social and environmental issues. It discusses the factors that led IKEA’s active participation in environmental conservation and children welfare. It also details the association of the company with several environment and socially conscious agencies such as WWF, Greenpeace, UNICEF and Save the Children. The case highlights a few of IKEA’s CSR initiatives and how the company extended CSR to its customers, employees and its suppliers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Determine a company’s responsibility towards the community and the environment in which it operates.: Understand how a company’s social and environment initiatives can contribute in enhancing the company’s corporate image.

Keywords

IKEA, Corporate Social Responsibility, UNICEF, Self-Help Groups, Center for Rural Education and Development Action, Save the Children Program, Green Steps, Environmental Conservation, Forest Stewardship Council, Waste Management, Energy Conservation