Abstract

The case ‘Facebook Inc.: Navigating Data Privacy?’ describes the various data privacy issues related to Facebook and the approach taken by the company to ensure that its reputation and brand image are not diluted. The case also touches upon the rising concerns from various quarters and how Facebook planned to look at ways to move away from these concerns.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the data security issues in social media, anti-trust law and practices
• Examine the need for stringent data privacy regulations
• Discuss the role of data security in social networking
• Understand the need for effective corporate communications
• Explore social media business models

Keywords

Data privacy; Social media; Digital Advertising; Social Networking; Data Security; Ethics; Corporate Communication; Anti-trust Laws, Competition Policy; Business Model; Technology Strategy