Abstract

In late 2003, Directors and Deans of business schools in India are waiting anxiously for the new admission season to start. Four of India's leading business and current affairs magazines, Business Today, Business World, Business India and Outlook have published rankings of business schools. The business schools which have fared well in these surveys are giving wide publicity to these rankings. While the impact of these surveys is far from clear, there is little doubt that they will affect the admissions process. In a rapidly polarizing market, competition for attracting students and recruiters has intensified. Business school surveys seem to have hastened this process. Some academics feel that rankings can mislead students, who are at an impressionable age. Issues like ethics and integrity also feature in the debate. Under the circumstances, both business schools and ranking agencies wonder what their strategy has to be. This case discusses the ranking methodology, ranking parameters, students' preferences, recruiters' preferences and various other attributes considered in business school surveys.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• 0

Keywords

Business school surveys, Surveys, Cosmode, Rankings, B-schools, Placements, B-school Deans, Admissions, MBA schools, MBA education, India education, Indian Institute of Technology, Indian Institute of Management, Organisational Management, Business magazines