Abstract

Hidesign has become a big name among manufacturers of leather goods not only within the country but also internationally. Hidesign is positive about its future outlook and is trying to establish itself as an international brand. Will Hidesign be successful? How Hidesign has been successful in getting international acclaim. Hidesign's strategy in the domestic and international markets. Hidesign's diversification activities.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Hidesign, Dilip Kapur, Leather industry, Vegetable tanning, Leather Bags, Leather jackets, Fashion, Synthetic leather, Hospitality business, Designer Hotels, Boutiques and Unrelated diversification