Abstract

Videocon, the consumer electronics and home appliances major has seen its share of ups and downs. In the early 1990s, the group controlled more than a third of the domestic colour television market and had a near monopoly in washing machines. But the entry of multi nationals in the late 1990s changed the rules of the game. Videocon lost market share across categories. The case discusses how Videocon has attempted to bounce back and how it is taking the original equipment manufacturing (OEM) route, to become a global player. The case discusses the opportunities ahead for Videocon as well as the challenges it faces as it goes global.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Nandlal Madhavlal Dhoot, Technical tie up with Toshiba Corporation of Japan, Dhoot brothers, The OEM,original equipment manufacturer, opportunity, Foray into oil, Videocon's global plans, Thomson acquisition, Electronics manufacturing services, Plasma technology, Acquisition